Advertising Hacks For Startups

This is a follow up post to Paid Traffic For Lean Startups which outlined some advice for paid traffic for lean startups. In this Slideshare, Ilya Lichtenstein, founder of competitive PPC tool Mixrank and YC alum, outlines more hacks. He outlines traffic sources for startups, including, Self-serve platforms (Google, AdCenter, Facebook); Transparent ad networks and exchanges; Direct media buys on smaller sites; Low-cost /no-cost partnerships; Fast-build ->track-> iterate loop; jump start organic channels (ex.StumbleUpon & TapJoy)

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About walker

Walker Lewis is a consultant at Dub Clicks, a digital marketing, analytics, and strategy firm in San Francisco, CA.

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