Marketing | Strategy | Network Graphs | Analytics
Walker Lewis is a consultant at Dub Clicks, a digital marketing, analytics, and strategy firm in San Francisco, CA.
Search engine optimization has not relied on only a few factors (specifically back-links) for a looooong time now! keyword stuffing and back-link strategies have been played out and Google penalizes these tactics when they diverge from statistical norms. Ranking algorithms continue to become more complexfor both on and off-page factors every month. A recent factor that has [...]
Here are 7 great tips to get more Twitter followers from Wishpond - a platform for social media contests and promotions. Engage your customers not your products! Use Images! Use #hashtags! Keep it short! Use videos! Ask for retweets! Contests = engagement!
I’ve been working with a lot of internet based startups over the past few years. I’ve worked with enough startups to recognize a fundamental flaw in most founding teams… founders almost universally (mistakenly) believe that their products or services will simply sell themselves (to some degree). Founders speak of “engineering virality” and scoff at traditional [...]
How brands should interact with consumers on Facebook To be honest, this answer (how brands should interact with consumers on Facebook) changes as quickly as the Facebook platform changes. Brands must adapt as soon as changes take place. However, the following article includes some great advice about how brands should and shouldn’t use Facebook, AND [...]
Fascinating SlideShare presentation about Digital Trends 2013, presented by Bart De Waele of digital agency Wijs. Digital Trends 2013 – DMF from Bart De Waele Digital Trends 2013 – Takeaways worth diving into deeply: 1) The rise of Death Stars 2) Fragmentation of Social 3) Location is the new context 4) Sensors everywhere 5) Data, [...]
The Future of Digital From Business Insider IGNITION: Future of Digital conference November 27-28 in New York. Marcelo Ballvé, Alex Cocotas, and Henry Blodget—put together a deck on the current trends in digital media. Top-line takeaways from the future of digital: 2/3 of the world still offline! BUT 80%+ of global money is already online. PC growth stalling while [...]
The path to online marketing success: Believe it or not, more than 60% of small businesses do not have a website, and many that are online do not show up in search results. The internet is already a vital source of information, becoming more critical to retailers every day. Small businesses are going to have to [...]
Your guide to Social, Local, Mobile… Millions of customers with smart phones are finding new places to eat, shop and explore due to some clever Social Local Mobile (SoLoMo) campaigns. Here is some interesting new data from Monetate: Social Drives Traffic 55% of people use their mobile phone to access social networks. Most of those [...]
So how’s Facebook advertising going so far? 955 Million users as of August 2012! 6+ hours a month spent on Facebook… about double Google. And…. SO WHAT!!! Mobile user growth is skyrocketing… in part thanks to new mobile developments which strip out a lot of the older HTML5 coding > FB’s going back to native! Facebook is clearly [...]
The Anatomy of a Perfect Landing Page How design translates to users Ten key landing page features that draw in users Keys to perfect landing pages: Page headlines and ad copy - Clear and concise headlines - Impeccable grammar - Trust indicators - Calls to action - Buttons and calls to actions should stand out - Go Easy on the links - Use [...]
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