Marketing | Strategy | Network Graphs | Analytics
Fascinating SlideShare presentation about Digital Trends 2013, presented by Bart De Waele of digital agency Wijs. Digital Trends 2013 – DMF from Bart De Waele Digital Trends 2013 – Takeaways worth diving into deeply: 1) The rise of Death Stars 2) Fragmentation of Social 3) Location is the new context 4) Sensors everywhere 5) Data, [...]
The Death of SEO as we know it. The Death of SEO as we know it. The old math of increased back links and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are [...]
Social Marketing Analytics While numerous social media measurement technologies exist, no single tool can adequately measure and provide insights for all social marketing activity. As tools evolve, organizations must persevere by aggregating measures and evaluating results in the context of a Social Marketing Analytics framework. This document presents Web Analytics Demystified and Altimeter Group’s recommendations [...]
The best use of Twitter is as a broadcast medium. You should be creating interesting content and sharing it with followers. That being said, how do you optimize the clickthrough rate (CTR) of the links you’re tweeting? For the purposes of this data, Dan Zarrella calculated CTR as the number of clicks on a tweeted link [...]
A report from the Altimeter Group is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planners, social strategists, and marketers. It will outline the key challenges of social data, propose a value-based framework for social analytics, and recommend clear and pragmatic steps that companies engaged in [...]
12 Conversion Killing Mistakes 1) Not split testing 2) Meek tweaking 3) Customer isn’t in shopping mode 4) Unclear Value proposition 5) Lack of trust 6) Lack of interest 7) Confusion 8) Usability 9) Product specific objections 10) Got bored or distracted 11) Don’t believe your company or product is any good 12) Your competition [...]
Five Online Testing Essentials… Test your landing pages Test your sign up forms Test your PPC campaigns Test your media buying campaigns Test your email campaigns
Measuring CPAs with A last click attribution model – like conversion tracking with Google Analytics – leaves a lot up to the imagination. This system works very well in a contained world of Google Search… fortunately, or unfortunately… depending on your perspective, there is much more to the story. The online marketing world is realizing that measuring marketing activity [...]
I’m in the process of writing a new post as an update to a previous popular post I wrote on How to optimize facebook ads… The new Facebook Ads Manager is a great improvement over the previous native FB manager and it might give some 3rd parties a run for their money… I’ll comment on [...]
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