Marketing | Strategy | Network Graphs | Analytics
How brands should interact with consumers on Facebook To be honest, this answer (how brands should interact with consumers on Facebook) changes as quickly as the Facebook platform changes. Brands must adapt as soon as changes take place. However, the following article includes some great advice about how brands should and shouldn’t use Facebook, AND [...]
So how’s Facebook advertising going so far? 955 Million users as of August 2012! 6+ hours a month spent on Facebook… about double Google. And…. SO WHAT!!! Mobile user growth is skyrocketing… in part thanks to new mobile developments which strip out a lot of the older HTML5 coding > FB’s going back to native! Facebook is clearly [...]
A San Francisco colleague of mine, Ilya Lichtenstein, former affiliate marketer turned startup founder, went through the YC program in 2011 to build and launch a competitive ppc display tool, Mixrank.com… definitely worth checking out!!! Here is Ilya’s slideshare which contains advice RE: Paid Traffic for Lean Startups. View more presentations from Ilya Lichtenstein
Major takeaways: Used primarily for awareness! Ads directing TO Facebook landing pages / apps… not OFF of Facebook URLs. Short lived – 75% of ads run for less than 15 days. Advertisers underutilizing some of the most effective criteria i.e. workplace, relationship, zip code, etc. – This means the playing field is stil dominated by [...]
A Brief Insight into Facebook Marketing Facebook is currently the single largest publisher of all US display advertising impressions, delivering 28%+ of all display ad impressions. More than Yahoo, Microsoft, Google, and AOL combined!
It’s still possible to get Facebook penny clicks (and fans). Last summer I spent a lot of time working with clients, helping grow Facebook Fan pages. Here is an analysis of a process I usually take, which begins with heavy image and copy testing at a broad level, then moves to demographic / psychographic filtering. [...]
Interesting developments in the world of social media in 2012. Just as Facebook prepares for IPO and appears “too big to fail”, it looks like we are witnessing the re-fragmentation of social with some serious new entrants, including interest graphs as a major threat. The question isn’t social graph vs interest graph, Facebook needs the interest [...]
New Facebook ads are about to replace classic premium ads (sponsored stories, sponsored likes, etc.) The new upgraded premium ads will originate from Facebook Pages. In other words, advertising on Facebook will take place in the newsfeed and the line between paid, owned, and earned become virtually unrecognizable. Why is this a big deal? At least two reasons… [...]
As a longtime manager and deployer of massive amounts of Facebook Ads… I’ve known, and it’s common knowledge within the industry that if you send a social ads to social sites… specifically Facebook Ads to Facebook Pages or Apps… it will cost you much less in cost-per-click than sending the exact same ad to an [...]
I recently wrote an article on optimizing Facebook ads which gave me additional insight into how completely different Facebook advertising is from search engine marketing. Around the same time I wrote that article, Facebook revealed it’s new Ads Manager, which as far as I can tell, is a great improvement over the previous version and [...]
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