Marketing | Strategy | Network Graphs | Analytics
Search engine optimization has not relied on only a few factors (specifically back-links) for a looooong time now! keyword stuffing and back-link strategies have been played out and Google penalizes these tactics when they diverge from statistical norms. Ranking algorithms continue to become more complexfor both on and off-page factors every month. A recent factor that has [...]
The path to online marketing success: Believe it or not, more than 60% of small businesses do not have a website, and many that are online do not show up in search results. The internet is already a vital source of information, becoming more critical to retailers every day. Small businesses are going to have to [...]
Do We Really Need Another Social Network? Or a LOT more social networks?… If so, why? What kind? More inclusive (larger) or more selective, private, intimate (smaller)? Why? Why? Why? Apparently Facebook is not for everyone. With 850 million users quickly approaching a billion – Facebook is obviously the biggest gorilla… It’s users represent about 1/7th [...]
As a longtime manager and deployer of massive amounts of Facebook Ads… I’ve known, and it’s common knowledge within the industry that if you send a social ads to social sites… specifically Facebook Ads to Facebook Pages or Apps… it will cost you much less in cost-per-click than sending the exact same ad to an [...]
Today happens to be my birthday. I know this is can be a big deal for some people but I’m not much of a birthday celebration guy. It’s just another day. But when I woke up this morning… halfway through by first cup of coffee, I opened my laptop and saw today’s Google Doodle… which [...]
Google Plus Guide for beginners. Google Plus is the latest social media innovation with several new features including Circles, Sparks, Hangouts, Mobile, Location, Instant Upload, and Huddle. We’ll go through each feature. Google+ 101 Guide
How Google Makes Its Money 97% of revenue comes from advertising and the most expensive keywords are almost exclusively financial services! Check the top six… Insurance Loans Mortgage Attorney Credit Lawyer
Interesting look at how Google’s implementing of Google Plus is a trojan horse. Not for the social network space, but as a land-grab for the massive growth of applications and cloud computing. (I personally disagree and think Google needs to catch up with FB on authentic identity and a web built around people). What G+ [...]
Facebook, the current king of social media, goes to battle with a formidable opponent. Google gets serious about “social” with Google Plus. Check out the Facebook vs Google Plus Infographic.
Search advertising using Google AdWords requires Pay-Per-Click management. Let’s face it, PPC management is a complicated and time consuming endeavor. There is plenty of work to be done in order to accomplish PPC management effectively and efficiently. You have to learn how use Google AdWords and Google Analytics and learn how to analyze the data [...]
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