Marketing | Strategy | Network Graphs | Analytics
Social economics, how do you value social media – specifically social data? Tweets, shares, check-ins… how much is it all worth? The social data of Facebook users is worth $118.34 apiece, and it takes an average of 402.3 Facebook shares to earn $10 in revenue, according to a new study from online backup service Backupify. via David Cohen [...]
Major takeaways: Used primarily for awareness! Ads directing TO Facebook landing pages / apps… not OFF of Facebook URLs. Short lived – 75% of ads run for less than 15 days. Advertisers underutilizing some of the most effective criteria i.e. workplace, relationship, zip code, etc. – This means the playing field is stil dominated by [...]
Faceboook 2012 The latest on everybody’s favorite social network 1/5th of the web’s pageviews! 845 million registered users 100 billion connections Crushing it in North America, South America, and Europe (25%+ of population)… Africa and Asia… not so hot (less than 5% of population) Average user stats Games games games Mark vs Sheryl How Facebook [...]
The Science of Social Timing Part 2: Timing & Marketing Certain times better than others for messaging. Timing can impact your marketing. Data suggests that there are distinct windows in which to send messages if you want to maximize your readership. When reading this infographic remember: your own timing data is the best data you [...]
The Difference Between Marketing & Manipulation Is SEO Anywhere Near As Bad As “Normal” Marketing? Is there a difference between marketing and manipulation? For at least a decade every year someone has claimed that “SEO is dead” & almost every year some designer, some public relations hack, or some other marketer claims that SEO is [...]
SHOCKING: Most (56%) Facebook Pages have fewer than 300 fans. 30% of pages have fewer than 30 fans, 25% of pages have 3o -300 fans. Not surprisingly, Bands have the highest average fan count, at around 12.5K, followed by actors at 11.6K. Politicians have ACTIVE pages… meaning large numbers of people are talking about them, ~ 415. [...]
A Brief Insight into Facebook Marketing Facebook is currently the single largest publisher of all US display advertising impressions, delivering 28%+ of all display ad impressions. More than Yahoo, Microsoft, Google, and AOL combined!
The essential do it yourself guide to successful linkbait Linkbait and viral marketing are currently the most popular Internet terms leading to your business promotion. They’re the most popular and amazingly effective methods of brand promotion being perfect solution for budget companies. But results may depend on competence in the specification of these methods, and [...]
This infographic about social media demographics from Online MBA aggregates some fascinating info about who hangs out on what social networks. Facebook, Twitter and Pinterest consist of more female users while the majority of Google+, Reddit, and Digg are male users. LinkedIn splits gender down the middle. Along with gender, this infographic breaks down interests, time [...]
The best use of Twitter is as a broadcast medium. You should be creating interesting content and sharing it with followers. That being said, how do you optimize the clickthrough rate (CTR) of the links you’re tweeting? For the purposes of this data, Dan Zarrella calculated CTR as the number of clicks on a tweeted link [...]
What’s Happening Now?