Marketing | Strategy | Network Graphs | Analytics
Fascinating SlideShare presentation about Digital Trends 2013, presented by Bart De Waele of digital agency Wijs. Digital Trends 2013 – DMF from Bart De Waele Digital Trends 2013 – Takeaways worth diving into deeply: 1) The rise of Death Stars 2) Fragmentation of Social 3) Location is the new context 4) Sensors everywhere 5) Data, [...]
Your guide to Social, Local, Mobile… Millions of customers with smart phones are finding new places to eat, shop and explore due to some clever Social Local Mobile (SoLoMo) campaigns. Here is some interesting new data from Monetate: Social Drives Traffic 55% of people use their mobile phone to access social networks. Most of those [...]
I eagerly (too eagerly) hopped on the Highlight app bandwagon back in January when it was briefly the rage where I live in San Francisco. I wrote about this phenomenon here. There are a LOT of great things about location based services that I pointed out in my previous article. I strongly believe that any technology [...]
So what does the future of mobile look like? Last year, the number of smart phones sold exceeded the number of PCs sold – this is a first! And it’s still early days. Mobile will dwarf PC rapidly over the next few years. 2011 was the year half of americans ditched “dumb” phones for smart [...]
The Highlight App is a perfect example of a new breed of applications that is freaking people out… Most of these extended permission apps freak out privacy-wary people who are afraid to login to anything with an email or a social login due to potential ramifications of being over-identified, located, retargeted, followed, spammed, etc… The [...]
Location, Location, Location: Geo-marketing & Why it Matters As the world changes and as new technology emerges, the phrase seems to have taken on new meaning. Whether you have a retail location or not, you need to pay attention to the location of your consumer, and tailor your marketing message accordingly. This infographic explores geo-marketing, why [...]
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