Marketing | Strategy | Network Graphs | Analytics
Do We Really Need Another Social Network? Or a LOT more social networks?… If so, why? What kind? More inclusive (larger) or more selective, private, intimate (smaller)? Why? Why? Why? Apparently Facebook is not for everyone. With 850 million users quickly approaching a billion – Facebook is obviously the biggest gorilla… It’s users represent about 1/7th [...]
Great slideshare report from Brian Solis and The Altimiter Group: The Rise of Digital Influence: A “How to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital influence is one of the hottest trends in social media. At the same time, consumers are learning the meaning of their newfound status in social networks [...]
What’s the social graph worth?- A proposed brand framework to more rigorously evaluate and respond to the present and future opportunities for the promised social graph. What’s the Social Graph Worth? View more presentations from Paloma Vazquez
Fascinating look at Internet Trends via Mary Meeker at KPCB from Web 2.0 Summit in San Francisco this past October. Some great insights on Mobile, Authentic Identity, and Content Creation… everything else including: Interface, Advertising, and Commerce seems to follow the big changes in these first three.
Network Influences – A web built around people: The web is being rebuilt around people. Your customers’ social circles influence what they buy, what they do, and where they go.
What’s Happening Now?