Marketing | Strategy | Network Graphs | Analytics
This is a follow up post to Paid Traffic For Lean Startups which outlined some advice for paid traffic for lean startups. In this Slideshare, Ilya Lichtenstein, founder of competitive PPC tool Mixrank and YC alum, outlines more hacks. He outlines traffic sources for startups, including, Self-serve platforms (Google, AdCenter, Facebook); Transparent ad networks and exchanges; Direct media buys on smaller [...]
A San Francisco colleague of mine, Ilya Lichtenstein, former affiliate marketer turned startup founder, went through the YC program in 2011 to build and launch a competitive ppc display tool, Mixrank.com… definitely worth checking out!!! Here is Ilya’s slideshare which contains advice RE: Paid Traffic for Lean Startups. View more presentations from Ilya Lichtenstein
It’s still possible to get Facebook penny clicks (and fans). Last summer I spent a lot of time working with clients, helping grow Facebook Fan pages. Here is an analysis of a process I usually take, which begins with heavy image and copy testing at a broad level, then moves to demographic / psychographic filtering. [...]
As a longtime manager and deployer of massive amounts of Facebook Ads… I’ve known, and it’s common knowledge within the industry that if you send a social ads to social sites… specifically Facebook Ads to Facebook Pages or Apps… it will cost you much less in cost-per-click than sending the exact same ad to an [...]
Check out this slideshare on The ROI of Social Media… What is the ROI of Social Media? Does the benefit justify the cost? What is a pageview worth? The ROI of Social Media
I recently wrote an article on optimizing Facebook ads which gave me additional insight into how completely different Facebook advertising is from search engine marketing. Around the same time I wrote that article, Facebook revealed it’s new Ads Manager, which as far as I can tell, is a great improvement over the previous version and [...]
Here’s a little primer on how to optimize Facebook ads for those of you jumping in for the first time. A few words of advice… Start your campaigns with Cost Per Click, keep your daily budgets tiny, and test everything! If anything seems to be working well, keep doing more of it! Regarding optimizing Facebook ads [...]
Behavioral targeting and especially retargeting are fairly new and definitely imperfect. Many large ecommerce companies did it to death fairly early on and got a huge backlash from customers. I actually like behavioral advertising as a consumer… I would prefer to see ads that are relevant to my interests and behaviors as opposed to completely [...]
Only a few years ago, PPC campaigns were easy to manage and optimize. You could set it and forget it. An advertiser had to toss up a Pay-Per-Click campaign and sit back and watch sales roll in. Big competitors moved in, the economy took a dive and successful PPC advertising became MUCH more competitive. Many [...]
Search advertising using Google AdWords requires Pay-Per-Click management. Let’s face it, PPC management is a complicated and time consuming endeavor. There is plenty of work to be done in order to accomplish PPC management effectively and efficiently. You have to learn how use Google AdWords and Google Analytics and learn how to analyze the data [...]
What’s Happening Now?