Marketing | Strategy | Network Graphs | Analytics
Social economics, how do you value social media – specifically social data? Tweets, shares, check-ins… how much is it all worth? The social data of Facebook users is worth $118.34 apiece, and it takes an average of 402.3 Facebook shares to earn $10 in revenue, according to a new study from online backup service Backupify. via David Cohen [...]
Interesting developments in the world of social media in 2012. Just as Facebook prepares for IPO and appears “too big to fail”, it looks like we are witnessing the re-fragmentation of social with some serious new entrants, including interest graphs as a major threat. The question isn’t social graph vs interest graph, Facebook needs the interest [...]
What’s the social graph worth?- A proposed brand framework to more rigorously evaluate and respond to the present and future opportunities for the promised social graph. What’s the Social Graph Worth? View more presentations from Paloma Vazquez
Check out this slideshare on The ROI of Social Media… What is the ROI of Social Media? Does the benefit justify the cost? What is a pageview worth? The ROI of Social Media
Measuring CPAs with A last click attribution model – like conversion tracking with Google Analytics – leaves a lot up to the imagination. This system works very well in a contained world of Google Search… fortunately, or unfortunately… depending on your perspective, there is much more to the story. The online marketing world is realizing that measuring marketing activity [...]
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