Marketing | Strategy | Network Graphs | Analytics
Search engine optimization has not relied on only a few factors (specifically back-links) for a looooong time now! keyword stuffing and back-link strategies have been played out and Google penalizes these tactics when they diverge from statistical norms. Ranking algorithms continue to become more complexfor both on and off-page factors every month. A recent factor that has [...]
Here are 7 great tips to get more Twitter followers from Wishpond - a platform for social media contests and promotions. Engage your customers not your products! Use Images! Use #hashtags! Keep it short! Use videos! Ask for retweets! Contests = engagement!
How brands should interact with consumers on Facebook To be honest, this answer (how brands should interact with consumers on Facebook) changes as quickly as the Facebook platform changes. Brands must adapt as soon as changes take place. However, the following article includes some great advice about how brands should and shouldn’t use Facebook, AND [...]
The path to online marketing success: Believe it or not, more than 60% of small businesses do not have a website, and many that are online do not show up in search results. The internet is already a vital source of information, becoming more critical to retailers every day. Small businesses are going to have to [...]
So how’s Facebook advertising going so far? 955 Million users as of August 2012! 6+ hours a month spent on Facebook… about double Google. And…. SO WHAT!!! Mobile user growth is skyrocketing… in part thanks to new mobile developments which strip out a lot of the older HTML5 coding > FB’s going back to native! Facebook is clearly [...]
Do We Really Need Another Social Network? Or a LOT more social networks?… If so, why? What kind? More inclusive (larger) or more selective, private, intimate (smaller)? Why? Why? Why? Apparently Facebook is not for everyone. With 850 million users quickly approaching a billion – Facebook is obviously the biggest gorilla… It’s users represent about 1/7th [...]
Social economics, how do you value social media – specifically social data? Tweets, shares, check-ins… how much is it all worth? The social data of Facebook users is worth $118.34 apiece, and it takes an average of 402.3 Facebook shares to earn $10 in revenue, according to a new study from online backup service Backupify. via David Cohen [...]
The Science of Social Timing Part 2: Timing & Marketing Certain times better than others for messaging. Timing can impact your marketing. Data suggests that there are distinct windows in which to send messages if you want to maximize your readership. When reading this infographic remember: your own timing data is the best data you [...]
SHOCKING: Most (56%) Facebook Pages have fewer than 300 fans. 30% of pages have fewer than 30 fans, 25% of pages have 3o -300 fans. Not surprisingly, Bands have the highest average fan count, at around 12.5K, followed by actors at 11.6K. Politicians have ACTIVE pages… meaning large numbers of people are talking about them, ~ 415. [...]
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