Digital Marketing is critical to the success of on- and off-line businesses.
But “Digital Marketing” per-se doesn’t really exist.
It encompasses the sum of many moving parts: many categories of service. Search Advertising, Display Advertising, Search Engine Optimization, Web & Mobile Design, Web & Mobile Development, Site Analytics, Site Optimization, Social Media Strategies, Social Media Advertising, Blogging, Content Strategies, Site Architecture, User Interface Design & Development, Platform Optimization, etc.… the list goes on and becomes more fragmented and nuanced every year.
Overall marketing success requires that all these moving parts communicate and collaborate to reach the collective goal, which ultimately is always ROI.
This creates a problem, especially when different people or different agencies provide what are intended to be complementary services.
You need input from Search Engine Optimizers about what customers are searching for… before developing expensive site architecture or designing optimized landing pages. Similarly, you need input from Analytics experts about what is driving traffic before creating additional content strategies. Landing pages need to be designed from the start to incorporate testing and conversion optimization.
In reality, this almost never happens as prescribed. Most businesses hire specialist agencies and ask them to “do what they do”. The problem (and specialist agencies won’t tell you this because they just want to be hired) is that they always need more information and context to do their job properly.
A comprehensive strategy should be in place before marketing dollars are put to work, ensuring moving parts work together.
This is a channel allocation issue!
Our approach begins with strategy before channel allocation and is designed so moving parts works synergistically to deliver maximum results. We ensure specialists within specific fields give and receive the information and context needed to make effective contributions to you business’s overall objective.
What we do:
Planning / Development / Design
Online Business Plan and Strategy; Website Design & Development; Ecommerce / Online Store; Social Media Plan and Strategy; Social Media Site Design and Development
Search Engine Marketing; Search Engine Optimization; Display Advertising; Social Media Marketing; Social Media Content Strategy; Local and Mobile Strategies
Measurement & Continuous Improvement
Testing (A/B, Multivariate); Optimization; Analytics
Why choose Dub Clicks?
- We have a wide range of experience and expertise in website development, online advertising, social media, analytics, and business strategy.
- We’re easy to work with and easy to reach. We’re always available by phone, email, or in person.
- We’re honest. Every business has unique goals and needs but most businesses usually benefit tremendously by implementing only a few specific strategies. Part of our value proposition is in telling you where NOT to spend money!
Whether you decide to hire us or not, we want to provide you with good advice.
Give us a call at 415-203-7976 or Email Us Today!
We’d love to explore ways we can help you improve your business.