Marketing | Strategy | Network Graphs | Analytics
Great slideshare report from Brian Solis and The Altimiter Group: The Rise of Digital Influence: A “How to” guide for businesses to spark desirable effects and outcomes through social media influence. Digital influence is one of the hottest trends in social media. At the same time, consumers are learning the meaning of their newfound status in social networks [...]
A report from the Altimeter Group is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planners, social strategists, and marketers. It will outline the key challenges of social data, propose a value-based framework for social analytics, and recommend clear and pragmatic steps that companies engaged in [...]
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