Marketing | Strategy | Network Graphs | Analytics
How brands should interact with consumers on Facebook To be honest, this answer (how brands should interact with consumers on Facebook) changes as quickly as the Facebook platform changes. Brands must adapt as soon as changes take place. However, the following article includes some great advice about how brands should and shouldn’t use Facebook, AND [...]
So how’s Facebook advertising going so far? 955 Million users as of August 2012! 6+ hours a month spent on Facebook… about double Google. And…. SO WHAT!!! Mobile user growth is skyrocketing… in part thanks to new mobile developments which strip out a lot of the older HTML5 coding > FB’s going back to native! Facebook is clearly [...]
I eagerly (too eagerly) hopped on the Highlight app bandwagon back in January when it was briefly the rage where I live in San Francisco. I wrote about this phenomenon here. There are a LOT of great things about location based services that I pointed out in my previous article. I strongly believe that any technology [...]
This infographic about social media demographics from Online MBA aggregates some fascinating info about who hangs out on what social networks. Facebook, Twitter and Pinterest consist of more female users while the majority of Google+, Reddit, and Digg are male users. LinkedIn splits gender down the middle. Along with gender, this infographic breaks down interests, time [...]
Interesting developments in the world of social media in 2012. Just as Facebook prepares for IPO and appears “too big to fail”, it looks like we are witnessing the re-fragmentation of social with some serious new entrants, including interest graphs as a major threat. The question isn’t social graph vs interest graph, Facebook needs the interest [...]
New Facebook ads are about to replace classic premium ads (sponsored stories, sponsored likes, etc.) The new upgraded premium ads will originate from Facebook Pages. In other words, advertising on Facebook will take place in the newsfeed and the line between paid, owned, and earned become virtually unrecognizable. Why is this a big deal? At least two reasons… [...]
Today happens to be my birthday. I know this is can be a big deal for some people but I’m not much of a birthday celebration guy. It’s just another day. But when I woke up this morning… halfway through by first cup of coffee, I opened my laptop and saw today’s Google Doodle… which [...]
Check out this slideshare on The ROI of Social Media… What is the ROI of Social Media? Does the benefit justify the cost? What is a pageview worth? The ROI of Social Media
Facebook, the current king of social media, goes to battle with a formidable opponent. Google gets serious about “social” with Google Plus. Check out the Facebook vs Google Plus Infographic.
I recently wrote an article on optimizing Facebook ads which gave me additional insight into how completely different Facebook advertising is from search engine marketing. Around the same time I wrote that article, Facebook revealed it’s new Ads Manager, which as far as I can tell, is a great improvement over the previous version and [...]
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