Marketing | Strategy | Network Graphs | Analytics
The Anatomy of a Perfect Landing Page How design translates to users Ten key landing page features that draw in users Keys to perfect landing pages: Page headlines and ad copy - Clear and concise headlines - Impeccable grammar - Trust indicators - Calls to action - Buttons and calls to actions should stand out - Go Easy on the links - Use [...]
It’s still possible to get Facebook penny clicks (and fans). Last summer I spent a lot of time working with clients, helping grow Facebook Fan pages. Here is an analysis of a process I usually take, which begins with heavy image and copy testing at a broad level, then moves to demographic / psychographic filtering. [...]
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