Marketing | Strategy | Network Graphs | Analytics
Search engine optimization has not relied on only a few factors (specifically back-links) for a looooong time now! keyword stuffing and back-link strategies have been played out and Google penalizes these tactics when they diverge from statistical norms. Ranking algorithms continue to become more complexfor both on and off-page factors every month. A recent factor that has [...]
Here are 7 great tips to get more Twitter followers from Wishpond - a platform for social media contests and promotions. Engage your customers not your products! Use Images! Use #hashtags! Keep it short! Use videos! Ask for retweets! Contests = engagement!
New Facebook ads are about to replace classic premium ads (sponsored stories, sponsored likes, etc.) The new upgraded premium ads will originate from Facebook Pages. In other words, advertising on Facebook will take place in the newsfeed and the line between paid, owned, and earned become virtually unrecognizable. Why is this a big deal? At least two reasons… [...]
Interesting look at how Google’s implementing of Google Plus is a trojan horse. Not for the social network space, but as a land-grab for the massive growth of applications and cloud computing. (I personally disagree and think Google needs to catch up with FB on authentic identity and a web built around people). What G+ [...]
Check out this slideshare on The ROI of Social Media… What is the ROI of Social Media? Does the benefit justify the cost? What is a pageview worth? The ROI of Social Media
Facebook, the current king of social media, goes to battle with a formidable opponent. Google gets serious about “social” with Google Plus. Check out the Facebook vs Google Plus Infographic.
Interesting data via Marketing Sherpa on how brands and marketers view the success or failure of social marketing as a tactic. 3% – Social marketing is unlikely to produce ROI. Why Invest more? 15% – Social Marketing is basically free. Let’s keep it that way. 20% – Social marketing is producing a measurable ROI. Let’s [...]
Facebook! Yep… Still Facebook! I thought 1010 was the year of Facebook but we’re halfway through 2011 and this phenomenon is only growing with no signs of slowing down. If you’ve read any of my previous posts, you are probably very engaged with Facebook and likely administer at least a few Facebook Fan Pages like I do. [...]
Does social media prove to be a benefit for business or does it have a share of disadvantages? My response to this question on LinkedIn: Having managed a few FB pages and Twitter accounts for some time and regularly reaching at least 30K people plus across all of these pages for various brands, I have [...]
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